Covid-19 brings many challenges that force us all to think differently about how we live, interact and do business.
For small businesses, surviving means how they operate and meet customer needs.
With ongoing concerns about the general health and well-being of friends and family, customers are constantly looking for safer ways to get the products and services they need.
What’s that? Online.
Since 2020, it has become a must to have an online business. And it starts with having a mobile-responsive website.
It’s a place that can be owned and can lead people so they can learn more about who you are and what problems you can solve for them.
Start selling and offering it on your website with an online store or landing page.
Running a business online isn’t just about retaining the ability to do business with existing customers.
It also opens up your business to new potential customers that you may not have been able to reach in the past.
Once your business is online, you need to drive people to your website.
That means using other channels like email and social media to connect with your existing customers to drive repeat business and acquire new customers.
Email marketing is one of the most effective ways to build relationships and keep your audience in mind.
It gives you one-on-one communication with your customers, provides an opportunity to inform them of new products and services, and encourages them to eventually make a purchase.
Social media marketing is a great way to reach new customers by introducing your business name. And brand awareness and recognition are part of growing your business and generating revenue.
Any business can benefit from social media, but that doesn’t mean it has to be on every social media platform.
Start with one social media. Social media is chosen based on where your customers are.
For example, if your business is a business that provides services and products directly to consumers (B2C), you might want to start with Instagram instead of LinkedIn.
Social media marketing will help you connect with new and existing customers, show your business personality, and help drive traffic back to your website or landing page where they can take action like make a purchase or connect directly.
Now is the time to move your business online if you haven’t already.
Then what can be done?
Bring your business online. If you don’t currently have a website or want to update your website, we are here to help.
Sell the products and services you offer online. Set up an online store or create a landing page.
Email marketing and social media marketing tools to drive business to your website or online store.
Review offline activity to see how you can move to an online format.