Online Marketing Strategies To Increase Your Food and Restaurant Business

Online Marketing Strategies To Increase Your Food and Restaurant Business

Marketing is an indispensable part of any business.

For an online food business, figuring out how to promote your brand is essential.

Some of the following marketing strategies you can try.

Do Brand Awareness Ads

Brand awareness advertising is a great way to get new customers quickly.

By running these ads, you can introduce your brand and products to buyers who will definitely be interested in what you have to offer.

37% of online shoppers say they use social media for “buying inspiration”.

Run brand awareness ads around your food products on Facebook and Instagram to capture your target audience as customers.

Remember to do the following when running ads around your food and restaurant business.

  • Describe the taste of your product.
  • Focus on the benefits of your product or explain why other customers buy it.
  • What is your unique selling point? Whether its price or convenience, position this offer in your ad.
  • Showcase your product in your ad, not just the packaging.
  • Set up product catalog ads when you want new audiences to see products. It can allow shoppers to browse the various products that you offer.

Share Your Content Through Pinterest

Many brands are successfully gaining traction through organic Pinterest activity.

Many food businesses share their products so shoppers with relevant interests can easily find them on the platform, follow them, and even shop for their products.

83% of Pinterest users have made a purchase based on the content they see from brands on Pinterest.

You can start Pinterest as one of your marketing strategies with these tips.

  • Post your product catalog to Pinterest.
  • Share photos of customers using your product. This proof is a powerful influencer for new audiences considering your product.
  • Share lifestyle-based content. For example, if your brand puts health first, you can share health tips. Or, if your brand is known for its price, you can share budget-friendly food ideas.
  • Share recipes that your audience can create using your products. This double benefit will definitely make buyers interested in trying your product.

Get Audiences on Instagram

Instagram is one of the best platforms for marketing.

In fact, 83% of Instagram users discover new products and services on the platform.

Right organic growth strategy can also grow your food business on Instagram.

Here are some initial steps to start promoting your food business on Instagram.

  • Post your product catalog on your business Instagram.
  • Show how your products are eaten through videos showing recipes. Don’t just post product pictures.
  • Share user-generated content and encourage your customers to share their products with unique hashtags.
  • Add hashtags to your posts that match what you’re promoting. Plan your hashtags better by seeing what your target audience is following.
  • Show videos, Reels, and stories.
  • Engage with your audience by replying to comments, hosting live events, and even setting up challenges.

Prepare the Referral Program

One of the easiest ways to capture new customers is to convert your existing customers into supporters.

Referral marketing helps you capture new customers while retaining existing ones.

Setting up a referral marketing plan is easy.

First, set up a referral marketing app to make it easier to encourage existing customers to refer.

Determine your gift. For example, a brand that sells snack boxes allows customers to get one free for every customer referred. Other brands provide store credit as gifts that can be exchanged for orders.

Make sure that your referral page is well designed and provides a full explanation of how customers can earn these rewards.

Next, promote your referral program to your subscribers via well-crafted emails. You can explain the benefits via this email and encourage them to share the link.

You can also promote your referral program through other channels such as social media, SMS, or the web.

Create Content With Blogging

57% of marketers say they have acquired customers specifically through blogging.

You can show new audiences that you prioritize delivering value over just selling your product by creating content,

Especially for the food business, creating content through blogs and videos can help you establish yourself as an authority in your niche, whether it’s a healthy snack or a keto diet.

Blogging for the food business looks a little different.

Here’s a little guide to help you figure out your content marketing strategy.

  • Plan the topic of your blog by looking at buyers’ interests. For example, if your brand is health-related, buyers may be interested in healthy food recipes or inclined to read about lifestyle changes or exercise.
  • You can conduct interviews or customer surveys to understand what they want. You can also create different types of content and analyze their performance afterward.
  • Don’t just stick to written content. You can also make videos and upload them on Youtube. Because Google indexes videos, ranking for relevant keywords is easy.

Google My Business

Local presence is a substantial part of running your restaurant business.

Before customers order from your business, they are likely to search for your business online and do a quick check on how your business is viewed by others.

This includes reviews from other customers, details on whether you allow takeaways, opening hours, etc.

You can manage your business on Google by claiming it via Google Maps.

Maps automatically ask for details like opening hours, website, phone number, etc.

As a business owner, you can even answer questions customers ask about your business.

This helps your business rank when customers search for your business.

SMS Marketing

If you run a sale or want to notify your customers about their orders, SMS is the best channel to use.

With instant delivery and high engagement rates, SMS ensures that your customers receive and read your messages, even when they are offline.

You can get started with SMS for your food business.

Install the SMS marketing app to start sending SMS.

This channel is perfect for your time-sensitive sales and discounts.

In addition to time-sensitive offers, you can use SMS promotions to increase sales to your customers, suggesting products they will definitely buy, based on past buying trends.

Email Marketing

If you haven’t already set up emails for your marketing, this is the time for you to do so.

With email, you can build relationships with your customers.

Many brands use email to send their brand stories, the inspiration behind their products, etc.

Here are some specific email marketing practices for food and restaurant businesses.

  • Make sure your email adds value to your audience. You can change your blog to match your email or add recipes that include your products.
  • Show how your products-made through step-by-step interactive designs or even with videos. Video is compatible with email, although it isn’t popular with many email marketers. In fact, videos can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.

Loyalty Program

On average, loyal customers are worth up to 10x their first purchase.

But how can you effectively encourage your customers to continue interacting with you?

Many food brands set up loyalty programs in their online stores to encourage shoppers to take action and earn rewards.

This instant gratification gets shoppers excited to continue with the brand, so they can earn more rewards.

Starting a loyalty program is easy.

  • Set up a loyalty program with the app.
  • Once set up, you can customize the look of your loyalty program, including different levels and even various activities that will reward them.
  • You can even customize the giveaway page to make sure it matches the rest of your online store design.

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