With billions of web searches occurring at all times, search engines are undoubtedly a staple in our lives.
Get information, find solutions and discover brands by simply entering search terms into Google searches.
Search engine optimization (SEO) is the practice of building website traffic by increasing search engine rankings, which is a key for people to find your brand.
But why is SEO so important?
SEO is noteworthy because it helps you drive traffic to your website while also helping you promote your business organically.
If you are unsure about the importance of SEO, you are not alone.
Only 36% of small businesses actually have an SEO strategy.
However, investing in search engine optimization can help your business build trust, generate leads, and increase your return on investment.
Here are three reasons to add SEO to your digital marketing strategy.
1. Become an Authority in Your Industry
Modern search engine algorithms are highly skilled at ranking the most relevant web pages for users based on the search terms they enter in search engines.
If your website ranks high, it shows a sense of trustworthiness and credibility, even if buyers have never heard of your brand before.
Leveraging SEO, ranking your brand at a high position on relevant search engine results pages (SERPs). This can help your audience see you as an authority in your field.
As an industry leader, you can more easily persuade your website visitors to become customers.
Paired with a consistent brand marketing strategy, you can also increase customer loyalty and the value of your business name.
Plus, with the right SEO techniques, you can rank above your competitors and get clicks and leads even before searchers consider other brands.
2. Increase Your Website Traffic
Most SEO involves increasing your website’s page rank for target keywords.
The higher you rank, the more website traffic you will get more than half of website traffic comes directly from organic search results.
In fact, the first organic results (the listings that appear below the paid ads) generate more than 28% of clicks on the average SERP.
SEO is an effective way to increase your website traffic, especially among your target audience.
3. Get Your Target Market Early in the Buyer’s Journey
When consumers realize a difficult point in their life, many start looking for solutions on platforms like Google or Bing.
While they may not have committed to making a purchase, they want to know their options.
With strategic SEO, your website can provide answers to members of your target market and present your product or service as a solution.
This allows you to generate brand awareness early on in the buyer journey.
Interested in adding SEO to your digital marketing strategy, we are here to help you.