Competition for local customers is nip and tuck, so connecting with consumers is important and stands out from your competition.
Winning over local customers requires a combination of digital marketing and face-to-face tactics.
Some local marketing strategies cost money, but many are free and relatively easy.
As a small business owner, when you want to connect with local consumers, be a part of the community, and stand out from competitors.
Knowing how to promote your business locally requires some innovative marketing tactics.
Since the number of customers is limited in your area, local marketing initiatives are a top priority.
To differentiate yourself from the competition and find ways to attract local customers, here is a guide that offers eight marketing strategies to promote your business locally.
There is no one surefire marketing effort that will win over local customers.
Connecting with potential customers requires a combination of digital marketing tactics and direct marketing initiatives.
1. Master Social Media Marketing
Social media marketing channels like Facebook, Instagram, and TikTok are popular ways to interact with customers and other local business owners.
Consumers use social media to interact and research local businesses.
Because of this, they expect you to be active on your channel and respond to any comments or questions they may have.
You can use your Facebook page to promote and advertise sales events, seasonal promotions, or contests.
The vital thing to remember is that you should always keep your posts relevant to your local market.
2. Write a Blog
Blogging is a free and effective marketing tool to drive traffic to your site.
Your blog can bring in visitors from all over the world, but more importantly, you can use it to reach local residents.
There’s more to it than just writing about a topic you think people are looking for.
You must have a search engine optimization (SEO) strategy and do proper keyword research if you want to see concrete results from your blog.
You can use one of these free keyword research tools to plan your strategy and select the most influential search terms in your area.
3. Grow Your Email List
Email marketing is not a new idea, but it is still a powerful way to convert prospects into customers.
In fact, 80% of small businesses report that email marketing drives higher customer acquisition and retention.
Email marketing is even more effective when you group your email list based on certain traits such as age, location, or interests.
But how can you entice people to voluntarily sign up for your email list?
One way is to have signup and call-to-action forms on your website, blog content, or at your place of business.
You can also incentivize customers in your store with a discount on their next purchase if they sign up.
4. Use Locally Targeted Ads
Locally targeted digital advertising can give you access to audiences you might not otherwise be able to reach.
The power of online advertising lies in its ability to target a specific local audience.
Your first choice is search engine marketing (SEM).
Ads appear at the top of local search engine results (for example, on the first page of Google).
You can choose a specific target audience and terms for your ads, so your business appears at the top of the list when locals search.
Say you run a salon in Jakarta. You may want to pay for an ad that appears every time someone searches for “best salons in Jakarta”. This way, you can appear at the top of the page before all your competitors.
You can consider cost-per-click (CPC) or pay-per-click (PPC) advertising.
Popular advertising platforms include Facebook Ads and Google Ads.
5. Partner With Local Influencers
A social media influencer has a large following online. They can influence the buying decisions of other consumers.
Partnering with local influencers is an increasingly common marketing strategy.
You can pay them a fee or offer free products in exchange for posting about your business on their social channels.
This can be a relatively inexpensive marketing tactic with a high level of engagement in your community.
Followers are more likely to trust their recommendations and may visit your business after seeing their posts.
Think of it as a recommendation from a friend and build on word of mouth.
6. Engage in Community
Showing that you are a contributing member of the local community and genuinely care will go a long way towards helping customers.
There are opportunities, fundraising, volunteering, or local events your business can participate in to give back to the community while spreading brand awareness.
You can even partner with local organizations and host fundraising events at your business.
You can donate proceeds to a good cause while getting foot traffic on your doorstep.
7. Promote Loyalty Program
Loyalty programs can help you secure repeat business and build customer loyalty.
Members are more likely to visit your business again and again if they know they get an added value with every purchase.
Consider offering members discounts on purchases or incentivizing them with free products or upgrades.
For example, you own a cafe. You can give out loyalty cards and stamp members for every coffee they buy.
Once they reach a certain number of stamps, they can receive a free coffee. Or, when customers have spent a certain amount of money on your store, they will receive a free gift with the purchase.
8. Start Referral Program
The referral program will provide high-quality leads while strengthening your relationship with current customers.
This marketing strategy is the best way to naturally build word-of-mouth awareness.
Consumers trust the opinions of their friends and family.
Statistics show that 86% of consumers say their purchasing decisions are influenced by the opinions of close friends.
Offer incentives to your current customers to refer their friends and family, and provide incentives (such as discounts) to the person referred.
Use the power of local marketing strategy If you’ve been thinking about how to promote your business locally, apply some of the promotion strategies in this guide.
Many ideas are easy to do and don’t cost a fortune.
Start with simple suggestions, such as volunteering in your community or starting a referral program.
You can then move on to more labor-intensive ideas, like blogging, partnering with influencers, or running digital ads.
You will quickly expand your reach within your community and grow your customer base.