Encouraging people to venture into your store or restaurant for a closer look is a top priority for any business owner with a customer-facing venue.
But it isn’t always easy.
Have you seen people approach your business and then keep walking?
Do you use an eye-catching window display, a worldly message on a chalkboard, or the tantalizing scent of fresh coffee?
You may sometimes use one or more tactics to seduce passers-by.
But once a potential customer arrives, don’t let them only take a glance and then walk out empty-handed.
The following tips will help you turn them into buyers.
1. Let Customers Try Before They Buy
Remember the last time you were at the cake shop?
Like the rest of us, you enter intending to get things to buy.
When you try a new flavor of cake and are interested, you will buy it.
This is a powerful way to increase sales, as well as to gather information about new products.
Juice and tea business owners often do this.
With a little investment and effort, you can gauge customer opinions and convince customers to buy the product they just tried.
2. Understand Customer Movements
If just opened your business, track the path lines customers took through your space in the first few weeks.
Product layout and distribution may make sense to you, but you will only be able to tell if things are being laid out effectively by watching customers move around your store and interact with the products.
If can’t find what they’re looking for, they can’t buy it either.
Also, don’t be afraid to ask for practical feedback from customers regarding your store layout and how items are displayed.
3. Do a Recommendation Program
Coffee shops use a common tactic to expand their audience is to offer existing customers a referral incentive to acquire new customers.
This is becoming more common and works best when customers and referrals have something to gain.
This method can be applied to retail and beauty therapy as well.
You can use social media to do this. You can also use a simple loyalty card that can be passed on to friends and relatives. Or maybe a combination of both.
4. Try the Feel, Felt, Found Method
This is a classic strategy for gently moving your customers to a new way of thinking when dealing with more expensive items.
Emphasize your product on the benefits and value the product provides to users.
Tell the customer, “I understand how you feel”.
This shows that you listen to your customers and can empathize.
Mention others who initially felt the same way. This lets your customers know. They are not alone and that things can change.
Then tell them how that person found that buying the product, they got what they were looking for.
It can be convenience, product durability, ease of use, etc.
5. Always Ready Stock
Even if you have four clothing sizes on your shelf, bestsellers must be well-stocked. Let customers know other sizes available if they ask.
You can put an information board in the store that says more sizes in stock. This method can be done.
You can also use any occasion when out of stock to collect customer email addresses to let them know when an item is available.
6. Offer Expert Help
Consider display space when you sell products like clothing and unique gifts to your business.
As shoppers, we visit physical stores to research a product before comparing prices online.
While many may consider this an unfair advantage to online retailers, it allows you to position yourself as a trusted expert.
If you sell a specialty product, then chances are people who come to your store are well informed before visiting you.
Nothing is more professional than knowledge of your product range and the comparable benefits of similar items.
As a consumer, it would be nice to hear from someone more knowledgeable.
It also helps to dispel or confirm any doubts about a product.
But this is something really get when buying locally and in person.
When you can demonstrate added value by offering expert assistance to people browsing your store, you are more likely to convert them into buyers.
It is less likely to lose them in the online competition.
You can use the information above to encourage customers to buy from you-not from competitors.