The growth of SMEs in Indonesia has forced enterpreneurs to think creative as possible in marketing their products.
This promotional activity determines the target sales of your product to the market.
Promotion is carried out to introduce and offer goods or services from SMEs.
If the promotional program is carried out right on target, then maximize sales and achieve the target.
Many SMEs enterpreneurs are starting to use the digital marketing platform as a promotion strategy besides carrying out promotions in conventional forms.
Of course, promotion using a digital marketing platform will be very useful so that the business being run continues to survive and develop according to market trends.
Promotion with a digital marketing platform provides a positive value that can reach the target market and is not based on the location of the origin of the SMEs enterpreneurs.
Of course, the SMEs business itself must transformed into go-digital where one of them is implementing a promotional strategy using a digital marketing platform to achieve sales targets.
What are the benefits of digital marketing itself?
1. Expanding Market Reach
One of the advantages of digital marketing itself is that it is easy to reach the market without coming to our target market area.
For example, our business is based on Island A, but we want to reached the market on Island B.
We don’t need to come to Island B to carry out promotions.
Just promoting with a digital marketing platform and determining the target market on Island B.
It will really help you to do, carry brand-awareness to the target market.
The more familiar your product is, of course, will have a positive impact on increasing sales of your product.
2. Increase Product of Sales
One of the goals of entrepreneurship is to make a profit and increase sales of our products in addition to provide solutions to the community for our products.
The presence of a digital marketing platform will make your product more quickly recognized by the public or market and this has the potential to increase sales figures for your product.
3. Save Production Costs
A marketing strategy with a digital marketing platform certainly requires lower costs compared to conventional marketing.
If you are an SME enterpreneurs who wants to be recognized your business by the market quickly, then marketing with a digital marketing platform is one of the solutions.
4. Easy To Interact With Customers
Experience and ratings from customers are one of the keys to a business’s survival.
Giving a good impression is a surefire strategy in marketing your product.
This impression is made your product more recognized and memorable to the market.
5. Make It Easy To Analyze Business
The application of digital marketing in marketing SME products makes it easier for SME business actors to obtain accurate data.
This data will make it easier for you to carry out your next marketing strategy and target market you can make better business improvements and developments according to market demand.
Implementing a digital marketing strategy for SME can accelerate the dissemination of information which is an important point in your business.
By maximizing the digital marketing platform, the audience will know your product more and more and sales will be increasing.