The Importance of Good Design For Your Business Website

The Importance of Good Design For Your Business Website

People are generally attracted to beautiful things and react positively to good design.

All designs use standard elements such as color, shape, and size.

A good design applies these elements to create a consistent visual language.

In addition, it is also necessary to communicate using words, sentences, and punctuation with consistent rules such as spelling and grammar.

The same way applies to the design of your business website.

Therefore, it is important to have a well-designed website.

It can communicate effectively with your customers and prospects.

Your customers care about good design, but how can your website design really affect their experience?

Here is some information that can improve the design of your business website.

Utility

The design has a big impact on how easy it is for visitors to find what they are looking for from your business website.

Research shows that 86% of your business website visitors want to see product or service information, 65% are looking for contact information, and 52% are looking for the About page for your business.

The design of your business website should make these things easy to find. Otherwise, you will create potential users to move.

Consider using standard conventions, such as placing your main service in the main navigation, and displaying a phone number in the top right corner of your business website.

Navigation

Navigation here is one of the most important elements of your business website design, so how it is designed is very important.

Here, the psychological factors behind the design are considered.

The more choices a person is given, the longer it will take to make a decision.

So, providing simple options on your business website can make it easier for users to decide where to go.

As a good rule of thumb, try to limit the number of options to seven or less.

Conversion

Good web design helps guide the eye and tell them where to look.

On your business website, the design can draw attention to special offers, highlight calls to action, and help users identify clickable buttons and elements.

All of these things can help encourage users to take the desired action.

There are many different ways to optimize the visual design of your business website for conversions.

One of the most effective ways to draw the user’s attention to the desired action is to use white space, or open space, around the call to action.

Brand Professionalism & Trust

As mentioned earlier, users will judge the credibility of your business based on the design of your website.

Designs that look modern and professional tend to encourage trust.

Another way that a good web design increases trust is through brand consistency.

Especially if you have an established brand, customers may recognize things like your logo, colors, or style.

The design of your business website should reflect your brand and help convince those who know you that they are in the right place.

Responsive Mobile Friendly

Most online searches now occur on mobile devices, and that trend will continue.

Mobile-friendly website design is a necessity to stay relevant and found online.

In fact, 85% of adults think a company’s mobile website design should be as good or better than its desktop website design.

Sometimes it gets stuck in making a website look perfect on the desktop, much like a brochure does.

But a good website design has to go beyond one screen.

In today’s mobile-friendly world, responsive website design is needed that will make your business website look and function well on devices of all sizes.

SEO

Finally, good website design isn’t just about the visual elements on the front. How the website design is unified behind the scenes can affect things like search engine optimization.

A website design may look good on the outside. But if it has complex coding or too many large images that make it slow to load, it can drive visitors away and harm SEO marketing.

Is Your Business Website Design Making The Right Impact?

The design of your business website is one of the most powerful tools for the first impression of your business. To do that, it needs a good web design.

While a good website involves more than just design. Customers want and expect a visually appealing layout. And they will judge your business by its appearance before they read a word.

Are you looking for website design and development solutions? You can contact us. We are always ready to help.

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